1. Apply the brand to the workplace
The Harvard Business Review recommends combining external marketing materials with internal communications to match the messages you send externally with internal ones. When you take care of internal marketing, you know your audience very well and know that they will pay attention during working hours, so you can convey effective and well-targeted brand consolidation messages.
If you are alone, it may seem a little useless to market yourself, but you can still integrate your brand into the workplace. If you have made leaflets, Flyer , Business Cards and Postcards , appendine some of the walls in your workspace. This will help you to always keep in mind the values of your brand and to remember the image you intend to project outside. Imagine your brand looking in the mirror.
2. Engage your team
Without the human element, a brand is only a series of words or a range of colors, since it is your team that makes your brand a reality, and it is therefore essential to make sure that your collaborators know the origins of the brand and the meaning of corporate values in the real world.
And if the staff manages to match the values of the brand with personal values, all the better. The Balance recommends linking your brand values to employee selection and rewards to select people who share your company’s vision and regularly reaffirm those values. It is a self-fueled brand consolidation system.
3. Use the power of the examples
Each person interprets the meaning of terms as “friendly” differently. For some, it’s a polite smile, for others a vigorous handshake and an invitation to lunch. The same goes for your brand values, which leave room for interpretation. So instead of presenting abstract concepts to staff, such as “trustworthy”, “collaborative” and “brave”, explain what you mean by using concrete examples.
A real context is able to make people understand how to apply corporate values in everyday actions. Think about phone calls with customers, interactions between colleagues in the office, conversations with suppliers, exchanges on social media or present other scenarios that come to your mind and create examples. In this way, your staff will have clear the values to pursue and will actively contribute to the growth of the business.