Category: Blog

1. Apply the brand to the workplace
The Harvard Business Review recommends combining external marketing materials with internal communications to match the messages you send externally with internal ones. When you take care of internal marketing, you know your audience very well and know that they will pay attention during working hours, so you can convey effective and well-targeted brand consolidation messages.

If you are alone, it may seem a little useless to market yourself, but you can still integrate your brand into the workplace. If you have made leaflets, Flyer , Business Cards and Postcards , appendine some of the walls in your workspace. This will help you to always keep in mind the values ​​of your brand and to remember the image you intend to project outside. Imagine your brand looking in the mirror.

2. Engage your team
Without the human element, a brand is only a series of words or a range of colors, since it is your team that makes your brand a reality, and it is therefore essential to make sure that your collaborators know the origins of the brand and the meaning of corporate values ​​in the real world.

And if the staff manages to match the values ​​of the brand with personal values, all the better. The Balance recommends linking your brand values ​​to employee selection and rewards to select people who share your company’s vision and regularly reaffirm those values. It is a self-fueled brand consolidation system.

3. Use the power of the examples
Each person interprets the meaning of terms as “friendly” differently. For some, it’s a polite smile, for others a vigorous handshake and an invitation to lunch. The same goes for your brand values, which leave room for interpretation. So instead of presenting abstract concepts to staff, such as “trustworthy”, “collaborative” and “brave”, explain what you mean by using concrete examples.

A real context is able to make people understand how to apply corporate values ​​in everyday actions. Think about phone calls with customers, interactions between colleagues in the office, conversations with suppliers, exchanges on social media or present other scenarios that come to your mind and create examples. In this way, your staff will have clear the values ​​to pursue and will actively contribute to the growth of the business.

To get excellent results, you will have to understand how they look and what works well since this will allow you to create a competitive advantage in your target market and make your company a good place to work.

The importance of culture
There is no doubt that the success of small businesses is almost always combined with a strong corporate culture. The businesses that take care of collaborators are open to new ideas and where everyone feels listened to and able to contribute are already on track.

To create a positive corporate culture , owners must first set a good example with their behavior. Instead of making decisions unilaterally, good leaders listen to various points of view and take a new perspective, without losing their role as key decision makers.

Openness to change
A flexible business structure can really help entrepreneurs adapt and take advantage of initial opportunities. Normally in startups people deal with many different aspects of the business and cover various roles instead of sticking to a rigid job description. All this goes hand in hand with an excellent corporate culture that empowers collaborators and allows them to act on their own initiative.

Smart marketing
Finally, a well-defined marketing strategy is essential for small businesses. Investing in marketing brings benefits of all kinds: for example, it allows you to consolidate the brand, develop values ​​and identities and find new customers.

The construction of the brand is done from the first day, voluntarily or involuntarily, therefore it is convenient to adopt a conscious approach and guide the brand identity through the training phases. It will be easier if you can clearly outline how you want your business to be perceived and who it intends to attract.

In reality, however, startup resources often focus on other areas and you may find yourself with a very small budget for marketing and promotions. Even if you can’t afford large-scale marketing campaigns, there are many ways to promote your brand without spending a fortune.